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MICROSOFT SURVEY SAYS UK FINANCIAL INSTITUTIONS SEE NEED FOR B2B
LONDON--More than 63% of financial institutions in the UK say business-to-business (B2B) initiatives are the only means of surviving in the financial services sector. So says a joint MORI/Cranfield School of Management survey commissioned by US software company Microsoft that was published last week.
The survey also revealed that only 4% of B2B transactions in the UK are currently web-based.
Respondents said the most tangible benefit
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