Structured products had strong finish to 2009, says Greenwich Associates


Barclays Capital and JP Morgan led global market penetration in 2009, with HSBC head of the US market with 79% market penetration, measured by their relationships with third-party distributors. Respondents to the survey rated Barclays Capital top for the quality of its products in the US market, followed by HSBC. Barclays Capital is number one for all three regions surveyed.

French banks are top for European market penetration – BNP Paribas has 55%, while Société Générale has 44%. This is followed by JP Morgan, Barclays Capital and Deutsche Bank. In Asia, UBS, Barclays Capital and Deutsche Bank lead, the first with 54% market penetration and the other two with 41%.

Barclays Capital was noted by Greenwich Associates for its good performance across all regions.

Greenwich also reported that creditworthiness was still a major concern for retail investors but that it only represented one aspect of what investors look for in issuers. Product design, pricing and after-trade services, including monthly reporting and providing consistent liquidity, were also important considerations.


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