HSBC lures Norena back to the sell side

LONDON - Joe Norena is the latest addition to HSBC's foreign exchange outfit, joining in London as chief operating officer (COO) for FX, the bank has confirmed.

Norena, who started last Friday (July 3), will have responsibility for all aspects of business management and development, and will help the bank expand its electronic commerce business. He reports locally to Frederic Boillereau, global head of FX and metals.

Since 2005, Norena has been working on the buy side, but prior to that he was

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