Minex Revamps Marketing Organisation; Hires Team Of Six Traders In London
DEALING & NETTING
Automated FX matching service Minex has revamped its European and U.S. sales effort in an effort to boost lagging volume and market share, officials say. Minex marketing chief Gary Meshell has left the company, as has New York-based marketer Susan Selby and Meshell's U.K. and European number-two, Hamish Henderson, officials confirm.
However, volume numbers are up in London because of a new marketing approach using a group of four senior FX traders, they say. Minex sales are managed by
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