
Best Banks Awards: UBS
UBS has been voted the winner of the Best Bank for Swiss Franc category at the 2018 FX Week Best Banks Awards

At the height of the eurozone crisis in 2011, the Swiss National Bank took the radical step of installing a minimum exchange rate floor in EUR/CHF in a bid to stem the Swiss franc’s upward move as investors fled to the safety of the currency. The floor was scrapped in January 2015, causing a wide shock to foreign exchange markets.
“From a liquidity standpoint there has been a gradual normalisation since 2015, but conditions can still be challenging at times, as we briefly saw in the second quarter of this year on the EUR/CHF rally back above 1.20,” says Philip Bear, global head of G10 FX and spot precious metals at UBS.
Earlier this year, Switzerland held a referendum on the Vollgeld initiative, which sought to fundamentally change the role played by banks in the Swiss monetary system by looking to limit the amount of lending they can conduct, and leaving the creation of money in the hands of the central bank alone. The proposal was rejected overwhelmingly by the Swiss people.
The announcement of the referendum led to broad-based franc selling, but local corporate demand for the currency limited the move down, Bear says, leading to improved liquidity conditions. This year, UBS, which maintains a significant electronic-trading presence through its single-dealer platform, Neo, has been concentrating on refining its sales coverage and risk management capabilities.
…we have rolled out a new pricing model in e-FX, which has enabled us to strengthen our API franchise, while our single-dealer platform, Neo, continues to win industry awards
Philip Bear, UBS
UBS has been voted the winner of the Best Bank for Swiss Franc in the 2018 FX Week Best Banks Awards – a trophy it has held since 2010.
“We’re in a very good place now to meet client needs in terms of our sales coverage model between high-touch advisory and execution,” says Bear.
UBS maintains a global team of experienced voice traders for larger tickets and high-touch clients executing with it on a principal basis. But, the bank has also invested in its technology this year, rolling out a new pricing model in FX that allows the dealer to expand its footprint in the API client base.
“On the trading side, we have an experienced voice team, focused on large-ticket execution and risk management, and we have rolled out a new pricing model in e-FX, which has enabled us to strengthen our API franchise, while our single-dealer platform, Neo, continues to win industry awards,” Bear says.
Machine learning
In the algo space, UBS launched Orca-Direct this year, which uses machine learning to source the best liquidity across multiple external venues for immediate market orders.
“It has been well received by clients and builds on our strength in more passive order types,” says Bear.
“We have a very diverse flow mix in the franc, given our strong wealth-management platform, in addition to local corporates, and we’d like to think that we remain the go-to bank for [the] Swiss franc for our global institutional clients as well,” he adds.
Interviews with the 2018 FX Week Best Banks Awards winners
Best Bank Overall for Foreign Exchange Dealing
Best Bank for FX for Banks
Best Bank for FX for Investors
Best Bank for Spot FX
Best Bank for FX Forwards
Best Bank for EUR/USD
Best Bank for USD/JPY
Best Bank for EUR/JPY
Best Bank for E-Trading
Best Bank for FX for Corporates
Best Bank for Currency Options
Best Bank for Structured Products
Best Bank for FX Prime Brokerage
Best Bank for FX in North America
Best Bank for Emerging European, Middle Eastern and African Currencies
Best Bank for FX Research and Strategy
Best Bank for FX in Asia-Pacific
Best Bank for Renminbi
Best Bank for Emerging Asian Currencies
Best Bank for FX in the Eurozone
Best Bank for Australian Dollar
Best Bank for GBP/USD
Best Bank for EUR/GBP
Best Bank for FX in London
Best Bank for Swiss Franc
Best Bank for FX Post-Trade Services
Best Professional e-Trading Venue
Best Vendor for Dealing Technology
Best Broker for Forward FX
Best Broker for Emerging Markets FX
Best FX Clearing House
Best Broker for Spot FX
Best Market Data Provider for FX
Best Bank for Scandinavian Currencies
Best Bank for South African Rand
Best Bank for African Currencies excluding ZAR
Best Bank for Canadian Dollar
Best Bank for Emerging Latin American Currencies
Best Vendor for Risk Management/Options Pricing Software
Best Prime-of-Prime House
BGC (no interview)
Best Broker for Currency Options
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