Custom content solutions

Surveys offer a powerful way to develop original insights with which to differentiate your brand and engage your target audience. The key findings from a quantitative or qualitative survey can be used across a range of content assets to fuel a dedicated campaign driving long-term awareness and consistent lead generation.

What’s involved? Based on your objectives, target audience, go-to-market strategy and budget, we will help develop a clear hypothesis and structure for the survey, with recommended content output, campaign assets and promotion. The process and pricing will vary based on the number of questions, methodology, response target, audience seniority and campaign elements.

What’s it for? Thought leadership, Brand positioning, Market research, Competitive differentiation, Lead generation.

FX Markets offers firms the opportunity to promote content to our exclusive audiences. This is an opportunity for thought leadership and to offer perspectives on specialist topics.

Our webinars enable sponsor firms to engage in focused debate and communicate key insights around a specialist topic. Hosted on our dedicated webinar platform and broadcast to an exclusive audience of senior professionals live and on-demand, these interactive sessions typically include a 45-60 min moderated panel discussion involving a sponsor SME and guest speakers, plus interactive polls and audience Q&A.

What’s involved? Working to your brief, we will develop a compelling synopsis and agenda for the webinar, organise speaker invitations, and market the event to your selected audience with full reporting and lead generation. Post-event, the webinar is published on the associated brand website available for on-demand viewing, with the option of a write-up.

What’s it for? Thought leadership, Profile raising, Lead generation.