FXall retains top multi-bank spot
BEST BANK AWARDS 2005
Mark Warms, global head of sales and marketing, said: "Winning the award is a testament to the hard work we've put into understanding the requirements of our users. As the FX markets have evolved, new trading markets have emerged. Banks, particularly over the last year, have placed more emphasis on providing liquidity through relationships."
Warms said the QuickFill offering, which delivers continuous, multiple-rate streams from FXall's liquidity providers, is a good example of the functionality that keeps new customers coming.
He added that the high volumes traded on the platform benefited those providing liquidity. "Because we offer relationship trading and non-correlated flow to providers, banks are willing to provide deeper markets and tighter prices, thus attracting more business."
Warms said an integral part of FXall's success is its relationship teams. "Our managers are in constant contact with our clients," he said. "They constantly get feedback, which is analysed daily. This way we can construct our offering in a way that results in early adoption."
"All our clients are stakeholders - providers and customers - that is something you must always keep in mind."
Warms pointed to second-placed FX Connect as possibly the only other portal that delivers a relationship-driven model. FX Connect also held on to second spot among corporates, and rose one place to runner-up as voted by investors.
Elsewhere, Hotspot and Currenex traded places on last year, ranking third and fourth, respectively. The top five is completed by Cantor Fitzgerald spin-off, eSpeed, which did not place last year.
The only other portal in the rankings was German firm 360T, which held on to third place as voted by corporates.
Rob Shepherd
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